LEGO MOVIE POSTER CAMPAING

 PREP You all have a handout with the individual character posters and the ensemble poster.

Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

The first person we see in the ensemble poster is Emmet, he is the main character and so is the main focus of the poster. The main character and first person we see is a male and there are a lot less female characters than male. This mostly fits the stereotype of an action movie where most of the important characters are men and the women are usually not as important. This also reflects how action movies are typically male dominated; out of the four individual posters, only one if of a women (Wyldstyle). 

In Wyldstyle's poster, we see she has a smile and open confident eyes, the tells the audience she is a strong confident young woman. Her hair has pink and blue streaks to show she is unique and doesn't want to conform to Lord Buiness' standards. She doesn't fit the stereotype for a woman in an action movie because she doesn't depend on Emmet, if fact she is a better builder than Emmet and ends up saving him for dangerous situation. For example, when Emmet is about to be melted she rescues him, completely reversing the stereotype of a damsel in distress. On the other hand, she is a stereotypical woman because she is beautiful with long eyelashes and lip stick.Hollywood has made Wyldstyle a role model for young girls by making her a self-sufficient confident woman. This also encourages more equal gender representations in media.

Vitruvius' poster is stereotypically masculine because we can see from his long white beard and hair, robe and glowing eyes he plays the character of the wise old helper who is typically a man. This reflects age and masculinity in wider society and how we associate it with wisdom.

I think Lord Buisness' poster is the most aggressively masculine because of his stereotypical facial expression, stance and hat/clothing. His eyes are wide with wrinkles at the sides and his mono-brow is raised at both sides but one a lot more then the other. His mouth open wide like he is shouting showing his teeth. He takes up most of the poster showing he is very dominant which is a very masculine trait. His large red hat is also very intimidating with teeth like edges. All this makes his a very stereotypical male villain.

Emmet is very much an anti-stereotype because even he is a male hero he is weak and fearful. The typical masculine hero is very strong but Emmet can't even do two jumping jacks. This anti-stereotypical hero is presented in the poster with wide scared eyes with a open mouth looking like he is screaming in fear. He has the same panicked look in the ensemble poster. This is anti-stereotypical because most heroes are brave in the face of danger but Emmet is quite the opposite.

LEGO REGULATION

 Task 3: Go to the BBFC site and research age ratings. Why was The Lego Movie (2014) given a U rating? You need to click on the Ratings info

Go to the PEGI site and research what age ratings are about. Why is The Lego Movie video game classification 7+?

The lego movie was awarded a U rating because of its mild language and non-gruesome fight scenes. In the fight-scenes the blows are not shown, only implied. No swear words are included, instead very mild language is used. For example, butt', 'bum', 'darn' and 'heck'.

LEGO INDUSTRY

 Franchise - A collection of media products (like films, tv shows, video games) all based on one original work. For instance, star wars is one of the most successful franchises of all time.

synergy - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. so the lego movie uses synergy through linked products like - the superhero cast from DC comics, mini figures.

tent-pole production -  a big-budget movie like the lego whose earnings are expected to compensate the studio (warner) for its less profitable movies.

ensemble cast - a large diverse cast

conglomerate - a corporation made up of several different, independent businesses

vertical integration - where a single company (or merged companies) controls both the production and the supply of a product. So TT fusion owned by Warner Bros, making the video (animations, sound track ect) while warner Bros distributes the product to audiences.

LEGO MOVIE TRAILER

 Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

JHGH

TV

 PREP Write out these terms under the class post and define them:

SCHEDULING :  the timing of an advertisement which is presented as plots on a flowchart every year.

LIVE TELEVISION: Any show that you watch as its being shown on TV live. 

'SECOND SCREENING' : When a  show that was live is shown at a later date, for a second time

AUDIENCE INTERACTIVITY: When the audience interacts with the show, this may include voting for contestants on game shows.

THE WATERSHED : the time at witch TV channels may start to show content that is unsuitable for children.

PEAK VIEWING TIME: the time of day when most people are watching tv and when advertising costs the most.

HIGH PRODUCTION VALUES :  money spent on the production in terms of design, set, costumes, location etc to make the programme look good

FILM MAKING

 PREP Write about the film making that you have done over the last two weeks. Add photos to support and illustrate your post.

Paragraph 1: Your production company logo

Write about how you made it, explaining the process and referring to the equipment - the Hue camera, the Mac,  the name of your Production Company, the sound effects.

Paragraph 2: Your table top filming

Write about the filming. Explain some of the items that you had on the table and how you handled the camera. Explain what you wanted the audience to focus on (if you paused to make them look at anything in particular).

Paragraph 3: Your 'live action' filming

Explain what you filmed here and how you wanted the film opening to develop in this bit.

Paragraph 4: Editing

• What sound effects did you add to the Production Company logo?
• What track did you put down under the rest of the film?
• What was your FILM TITLE?
• What credits did you add (like actor names)?

Paragraph 5: Your views

How did you think that your production went? Were there any challenges, disasters or triumphs?

For our production logos, we took a picture of a red beret and a pair of red gloves using a hue camera that plugged into our mac book put a filter on top from photobooth. Over that we put the name of our production company, 'Indigo Studios' using Imovie . We also had a second production company called speed media and for this logo we did a stop motion animation. For we plugged the hue camera into our mac and a had a small toy car on a piece of paper that said speed media. we took pictures of the car , in-between shots we moved it  to make look like it was driving. after that, we imported it to imove to put sound effects on a car screeching round a corner.

Various items and props that all linked together to seem like a murder mystery were laid out on a table covered in black cloth and then filmed. Some of the props included photos of people and cut out from news papers , and a map and passports to make it look like an escape was planned. The camera was held above the table and glided over the items stopping on important bits of information like a news article for missing people. This was done to bring the audience's attention to it. In the end of the shot blood covered money was placed down and a candle was blown out to suggest death.

We filmed me wearing a red beret because the movie is called lady in red and I'm shooting Eloise because its about murder. There is also a clip of me following Audrey to show that I'm stalking her.

In the stop motion animation of our logo we put in a sound effect of a car swerving when the toy car turns around. The song 'We'll meet again' is playing throughout the whole intro , which includes the live action and the table top shots to convey the vintage vibe. We did this by downloading the audio and adding it to the film in imovie. The film title is 'Lady in Red' because the killer wears red. In the table the top shots names of actors and the director are edited in also using imovie.

Over all I think the production went very well. Every one did their jobs nicely. It was quite challenging to figure how to fade the song out at the end at first but Eloise figured it out. 

STOP MOTION ANIMATION

 Today in class we made a stop motion animation of a car driving across our company name 'speed media' by taking pictures and moving the car slightly between shots. We used a Hue camera which plugged into the mac.