MOJO REPRESENTATIONS

 TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

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The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  
• Mojo represents its stars that are on the cover as strong and musculine and that the stars they new when they were young are still heroes.

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

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Which social groups are under-represented or misrepresented:

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour